What do customers really want? The era of the informed customer
Presented by Jeremy Payne, VP Marketing at Enghouse Interactive
Research by Oracle shows that 86% of buyers will pay more for a better brand experience, but only 1% feel that organisations consistently meet expectations. The bottom line is customer experience satisfaction is always key for any business, but what experiences do customers really want? Join Enghouse Interactive’s Jeremy Payne as he looks at what’s driving customer behaviour in a world of digitisation and explores what the right balance between man and machine will be. He will also cover several key steps and tips on how to best optimise and set up the customer journey to ultimately drive higher levels of customer satisfaction without increasing costs.