01 Nov. 11:30 - 12:30 | L3 Session Room 13

Innovation: the core and context

Technology has revolutionized consumers' expectations of how they access products and services and it has completely changed how companies think about the ways they need to engage their customers. Digital innovators continue to disrupt markets with modern, agile services that exceed customer expectations; but is it all bad news for the established brands? Come along to this session to gain insights from organisations from both sides of this continuum- those who are disrupting with cloud-native intelligent applications and those more established market brands who are modernizing their services to compete and maintain customer loyalty and engagement.